SYSTEM ONLINE

AI-Assisted Creative Production | Ecommerce Operations | Performance Marketing

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Licensed Mechanical Engineer turned high-performance digital marketer. I combine analytical rigor with AI-accelerated creative workflows to engineer profitable customer journeys. Proven track record of scaling ecommerce operations, deploying automated chatbot funnels, and optimizing multi-million-peso Meta Ads campaigns to maximize return on ad spend.

CORE_COMPETENCIES

Ecommerce Operations
Product Positioning
AI-Assisted Production
Meta Ads Optimization
Audience Segmentation
Chatbot Automation
Conversion Copywriting
Performance Analytics

EXPERIENCE_LOG

Ecommerce & Digital Marketing Specialist

Self-Employed / Independent Operator
2023 – Present
KPOP Archives / KN Shop
  • Built and operated ecommerce business spanning product presentation, dynamic pricing, and digital fulfillment.
  • Generated ₱5M+ cumulative sales from 10,000+ customers.
  • Managed ₱2M+ Meta Ad spend for customer acquisition and retargeting.
Performance Campaigns
  • Digital Products: ₱913K+ ad spend, 3.15x avg ROAS, 1,000+ purchases tracked.
  • Beauty Services: ₱430K+ ad spend, ₱1.81M+ revenue, 4.22x avg ROAS, 19.5x peak ROAS.
AI & Automation Workflows
  • Engineered generative AI workflows for scripts, visual assets, and rapid creative testing.
  • Deployed customer-facing chatbot funnels (Pancake/Botcake) across 4 brands for lead capture and FAQs.
2018 – 2023
Financial Planner
FWD Life Insurance

Led sales-target setting, performance monitoring, and client relationship management for insurance products.

2018
Sales Manager
Optimum Equipment

Maintained customer relationships and identified sales opportunities to support commercial objectives.

2017 – 2018
Quantity Surveyor
Rider Levett Bucknall

Prepared project cost estimates, assessed material/labor requirements, and monitored expenses.

TECH_STACK

ADVANCED_PROFICIENCY

Meta Ads / Business Suite95%
Pancake / Botcake Automation90%
Canva / Creative Production92%
Data Analytics (Google Sheets)88%

AI_&_SUPPORTING_TOOLS

Generative AI (ChatGPT, Gemini)85%
AI Image Generation (Midjourney etc.)75%
Video Editing (CapCut)70%
CRM & Email (ConvertKit)65%